Coming soon!

This project focused on brand and styling. We picked a brand that did not make electric screwdrivers, and analysed the brand aesthetic and functionality to develop a screwdriver to fit into the existing product range.

Kärcher has recently launched an easy-to-use domestic cleaning product range, which I chose to design for. The screwdriver is designed to be a handy item kept in the kitchen, for people unfamiliar with power tools.

A sliding alignment tool and screw/unscrew toggle make operation simple, whilst the self-standing design, lighting, and depth markers are handy features. A dust-catcher fits the brand identity and the screwless construction fits Kärcher’s environmental ambitions.

In modern apartment living heaters can no longer just function simply to keep people warm; they should function to provide a more comfortable living environment.

I tried to capture some of the magnificence of nature and imbue it into a modern, sensual, and striking product. The underlying idea is of a drop of molten lava captured within a beautifully forged cell, harnessing the raw warmth of the Earth.

This solution transforms the heater from an ugly necessity hidden under the coffee table into an object of desire proudly displayed on top of the table.

This project focused on ergonomics-led development, particularly looking at comfort and emotive response. I chose to develop a portable bike pump for New Zealand mountain bikers.

My research concluded existing pump mechanisms provide a poor user experience and a radically new approach was needed. Development led to a continuous, circular pumping motion.

A working prototype indicated a much improved user experience which was further enhanced by a flexible nozzle, reversed lever-motion, and subtle visual cues for usage.

For my graduate project I chose to explore ways to increase the uptake of cycling through product design, with a realistic final product design.

Research concluded safety, convenience, and style perceptions were the main inhibitors for potential cycle commuters.

The system increases perceived bike width with lighting, locks securely shut and to the bike, and converts instantly to a professional satchel. Hidden overload straps, a weatherproof build, and a stowed pump reduce convenience-based fears.

The rare and interesting nature of PMB’s products are reinforced with a striking exotic-feeling design. This appeals to the desire for unusual products with a greater chance of groundbreaking research outcomes.

The easy-to-digest, intuitive layout makes it easy for researchers to find out more, encouraging them discover the potential of the products.

The prominent buttons throughout the site feature calls to action intended simply to get researchers to find interesting products, and then order them.

Coming soon!)

This project aimed to improve the working conditions for mailmen of Posten (Swedish Post). Following extensive user research one problem was chosen for solving through user centred design.

I addressed urban mail delivery by small vehicle, with a focus on reducing physical stress, speeding up delivery, and improving weather protection.

A small vehicle was developed, featuring an adjustable asymmetrical seat and a raising automated dashboard to feed the mail efficiently.

The aim was to simply communicate proposed changes to the road layout, to allow discussion and submissions on the changes. This busy motorway in Wellington, New Zealand was being modified to improve conditions for cyclists.

Flash was used to present thefive areas of change along the existing motorway. Animated cars and bicycles add context to the diagrams and help to demonstrate how the new road layout will operate.

The step by step explanation breaks down the changes into easily understood segments and allows each change to be isolated and critiqued independently.

Converted bookings are the end goal, so everything is designed to aid this. Prominent quality marks, testimonials, contact details and photos of the host all build trust and percieved “friendship”, encouraging booking.

Jefferswood exists in an extremely competitive segment, but with careful, precise construction the website has achieved a consistent #1 in Google for the main target terms.

A story of comfort, quality, experiences, and sustainability has been imbued throughout the website, to tell the story people visit New Zealand to experience.

I've now completed one year of my Masters in Advanced Product Design at Umeå Institute of Design in Sweden. I’m currently taking a year off for work experience, and returning in August 2012 to complete my second year.

Previously I worked at Design Initiative, a consultancy in Wellington, New Zealand, where I was hired from my Bachelors programme. I've also undertaken various freelance projects over the years, from which I've gained a bunch of different perspectives on design in the real world.

Outside of design I'm happiest mountain biking, chasing the snow, and just being out and about. Other good times are road trips, barbeques and backyard cricket, and badly attempting to speak in other languages.

I was bitten early by the travel bug, and have had a blast with a couple of trips in Southeast Asia, studying in California, and working holidays in the UK and Australia. Right now I live in Munich while interning with Bosch.