This project focused on ergonomics-led development, particularly looking at comfort and emotive response. I chose to develop a portable bike pump for New Zealand mountain bikers.

My research concluded existing pump mechanisms provide a poor user experience and a radically new approach was needed. Development led to a continuous, circular pumping motion.

A working prototype indicated a much improved user experience which was further enhanced by a flexible nozzle, reversed lever-motion, and subtle visual cues for usage.

For my graduate project I chose to explore ways to increase the uptake of cycling through product design, with a realistic final product design.

Research concluded safety, convenience, and style perceptions were the main inhibitors for potential cycle commuters.

The Velocase increases perceived bike width with lighting, locks securely shut and to the bike, and converts instantly to a professional satchel. Hidden overload straps, weatherproof build, and a stowed pump diminish convenience fears.

This project was developed for the Next Generation design computer run by Microsoft and IDSA, with a focus on reimagining the personal computer. I chose the lifestyle catagory as a focus.

I chose to focus on creating a more “human” interaction with computers, utilising contextual awareness and computational learning abilities to make computer usage more natural and innate in everyday usage.

The Acti features typical convergence ideas, but also offers intuitive context-based functions in a similar way to Google AdWords, but to provide a convenient and data-augmented and enhanced everyday usage.

In modern apartment living heaters can no longer just function simply to keep people warm; they should function to provide a more comfortable living environment.

I tried to capture some of the magnificence of nature and imbue it into a modern, sensual, and striking product. The underlying idea is of a drop of molten lava captured within a beautifully forged cell, harnessing the raw warmth of the Earth.

This solution transforms the heater from an ugly necessity hidden under the coffee table into an object of desire proudly displayed on top of the coffee table.

Access Automation are Australasian market leaders, but were looking to lift the design quality of their open-top cable car, whilst minimising cost increases through efficient construction.

A research and interview stage established design criteria, looking to increase ease of use and architectural aesthetics, as well as massively reduce labour costs of production.

This project is ongoing, but a CNC produced design using stylish architectural panels and glazing is looking to be a successful redesign.

This project intends to bridge the gap between rudimentary farmers markets and polished commercial supermarkets. The solution seeks to simplify stall-holding, encourage events and entertainment, and improve the customer experience.

Modular pack-away stalls are hired, easing stall operation, improving organisation and market layout, and enhancing aesthetics. The stalls can be constructed from locally sourced materials, and pack away into secure “superstall” units constructed in shipping-container formats.

The pack-away system enables superstalls to be stored at carparks ready to be quickly deployed. The shipping-container format allows for easy transportation between locations; enhancing community reach, providing promotional opportunities, and enabling cost-effective trial programmes.

UniServices wireless electric car charging technology IPT was to be unveiled at a Swedish expo, but they had no marketing collateral whatsoever. With a blank canvas we prepared a complete expo fitout ready to be shipped.

We analysed competitive advantages, created the concept of the “Five Pillars” of Safety, Convenience, Performance, Durability and Aesthetics, and developed a “Day in the Life” story to convey the real end user benefits of the system.

The project was a fast learning curve, and proved very successful at generating business interest. A significant extra benefit for UniServices was gaining a deeper understanding of the real advantages of their technology.

The design priority was to differentiate DI from typical design consultancies and specifically target technology development companies.The straightforward, to the point design is designed to appeal to this audience.

As a young company, credibility is important. The prominent recent clients and displayed work provide solid endorsements, whilst the personal contact details add credibility and build a sense of trust.

Converted bookings are the end goal, so everything is designed to aid this. Prominent quality marks, testimonials, contact details and photos of the host all build trust and percieved “friendship”, encouraging booking.

Jefferswood exists in an extremely competitive segment, but with careful, precise construction the website has achieved a consistent #1 in Google for the main target terms.

A story of comfort, quality, experiences, and sustainability has been imbued throughout the website, to tell the story people visit New Zealand to experience.

The rare and interesting nature of PMB’s products are reinforced with a striking exotic-feeling design. This appeals to the desire for unusual products with a greater chance of groundbreaking research outcomes.

The easy-to-digest, intuitive layout makes it easy for researchers to find out more, encouraging them discover the potential of the produtcts.

The prominent buttons throughout the site feature calls to action intended simply to get researchers to find interesting products, and then order them.

Calibre Equipment needs a design solution to explaining their product line, value propositions and return on investment,

The cornerstone of our solution is an infographic summarising the whole product/service ecosystem, which can be modified in detail and/or animated for different mediums.

Calibre are benefiting from much more easily explained products and profitability benefits. The ROI chart overleaf has been key in securing the biggest industry contract in Australasia.

Until mid-May I work for Design Initiative, a design consultancy in Wellington, New Zealand. I have a broad design role, working on marketing collateral, exhibition and trade show booths, presentations, websites, video and animation, and whatever else comes my way.

I also pursue freelance work particularly in industrial and web design. And whenever I get a spare moment I love to sketch and work on the projects floating through my head.

Right now I'm heading off on my big OE, looking to do a Masters course in Europe or work in the UK.

Outside of design you'll find me mountainbiking, chasing the snow, or playing social football. Or I'll be having a yarn over a beer, trying to learn Spanish, cheering my heart out at a Phoenix match, or scheming the next trip away.

I'm seriously addicted to travel and believe it's one of the best things anyone can do. I've delved into South-East Asia, studied in California, lived the dream in Australia, and enjoyed many a surf roadie back home down under. And it's next month I'm off to live in the UK via a month back in Asia!

The short story is I reckon the world's awesome and I love getting amongst as much of it as possible.